Press & Brand Assets
Clinical Terminal Press Kit
Official logos, the circular profile picture, the LinkedIn banner, the Facebook cover, brand colors, and fonts — for press, partners, and media. Everything here is free to use to reference Clinical Terminal; please don’t alter the marks.
The command-prompt mark. Use the light version on dark backgrounds and the dark version on light. The red cursor is the only colored element. The favicon switches between the two on its own.
For social profiles that crop avatars to a circle — Facebook, Instagram, X, LinkedIn. The mark and ring sit inside the safe circle, so nothing clips. Upload the square file; the platform masks it (left preview). Use 400×400 or larger.
Company-page cover, 1128×191. The 2× and 3× files are the same artwork at higher resolution — LinkedIn downscales and keeps them crisp.
Business-page cover, 820×312 (the size Facebook displays). The 2× and 3× files are the same artwork at higher resolution — upload the 2× for a crisp result on retina screens. Key content sits centered so Facebook’s mobile crop stays clean.
The system is grayscale — emphasis comes from weight and contrast. Editorial red is used sparingly: the cursor accent and category labels only, never as a fill on buttons or panels.
All three are free via Google Fonts. Editorial serif headlines over a geometric sans, with mono for data and labels.
- Keep clear space around the mark equal to its own height.
- Use the mark on solid backgrounds — dark or light.
- Keep the red on the cursor only.
- Recolor the chevron, rotate, stretch, or add effects.
- Round the corners or place the mark on busy imagery.
- Animate the mark below ~20px — use the static version.
Need a format that isn’t here? Reach the team at clinicalterminal.com.